Meaningful Work: web design case study

Web design for an academic speaker & coach.


— Website design
— Development
— WordPress
— Blog CMS
Meaningful work homepage gif

The problem

Katie needed a new website to advertise her speaking and coaching services to potential clients. The existing Meaningful Work website was confusing, looked dated and wasn’t bringing in new leads.

The old website was also suffering in search engine rankings, making it hard for new clients to find.

Our solution

We overhauled the existing website with a fresh design that looks great on all devices. Subtle interactions make the pages feel dynamic and bring attention to important CTAs.

We re-organised the pages to make the website easy to navigate for new visitors. This also helps Google to understand what content is on each page and where to rank them in the search results.

Meaningful work mobile homepage mockup


more pageviews


more Google impressions

Northberry spent a lot of time listening to my requirements for the website and making sure they fully understood what I wanted in terms of content, functionality and appearance. They came back with a number of very thoughtful questions and suggestions for improvement to ensure the site met my aims, and then undertook a complete redesign including a logo and colour scheme. I was consulted at every stage in the process. The finished design significantly exceeded my expectations and I have no hesitation in recommending Northberry to anyone who is looking to update their website.

Katie Bailey – Meaningful Work
katie bailey

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